How Mobile Internet Succeeds Despite Rural America’s Infrastructure Issues


If you’ve lived in rural America for most of your life, you are likely intimately familiar with the downsides of your community’s lack of proper infrastructure for high-speed broadband Internet. As a result of rural residents’ more limited access to high-speed Internet, they have experienced disruptions to health, education, and business. The problem has become so prominent that the Biden administration has pledged millions of dollars to improve rural America’s broadband infrastructure through its Internet for All Initiative.

Despite these newfound efforts towards progress on this front, many rural residents have grown accustomed to using alternative rural Internet service providers instead of waiting for services such as fiber optic Internet, which is still only available in 25% of the country. Unlimited 4G rural Internet service providers such as UbiFi have addressed this lack of infrastructure by using what is already available in rural communities.

UbiFi and other mobile Internet companies use 4G cell towers to provide Internet signals, similar to the way smartphones are able to connect to the Internet through a 4G network. Unlike dial-up Internet and DSL, UbiFi and its cohorts are able to provide high-speed, low-latency Internet service capable of streaming high-definition entertainment and sustaining resource-intensive online multiplayer gaming sessions. Mobile Internet may even be the best Internet for rural gaming because of the way it sidesteps latency-related issues such as lag and rubberbanding, which are infamous for ruining highly competitive online matches that require the best possible accuracy and timing.

Mobile Internet’s lack of latency sets it apart from satellite Internet, which is another popular Internet option in rural America. Satellite Internet is infamous for its high levels of latency and it is usually slower than mobile Internet, especially when mobile Internet users are in an area with adequate coverage from a cell tower.

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